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AGAS · HOME & GARDEN · FLAGS

+364% sales in 12 months for a highly seasonal brand.

AGAS is a niche seller of high-quality flags — a market with extreme seasonality. Despite consistent sales, they needed to optimise performance, reduce wasted ad spend, and maximise profitability. We took over their advertising and sales strategy in March 2023.

+0%Sales increase · 12 months
$0Total sales (from $94,995)
$18.7k → $44.7kNet profit after ad spend
THE SITUATION

How we engineered growth around seasonality

Discover how exact match targeting, seasonal budget realignment, and a long-term organic strategy delivered a 364% sales increase in a brutally seasonal market.

WHAT WE IDENTIFIED BEFORE OPTIMISING:

✕

Extreme seasonal sales fluctuations creating huge variance through the year

✕

Inefficient ad spend — a high ACOS was limiting profitability

✕

Stalled growth — the customer base needed expanding in both peak and off-peak periods

In a seasonal market, the win isn't constant spend — it's capitalising aggressively on peaks while ruthlessly controlling costs in the troughs.

THE STRATEGY

The objective: Capture seasonal demand spikes while improving advertising efficiency in slower periods.

1

Campaign Reorganisation

  • Extracted data from previous campaigns and shifted to exact match targeting
  • Isolated high-intent search terms to cut wasted budget and reduce ACOS
2

Seasonality Management

  • Realigned ad budgets to capitalise on peak seasons
  • Managed spend tightly during off-peak months for consistent, cost-controlled sales
3

Expanded Channels & Organic Ranking

  • Invested optimised budget into Sponsored Brand and Display for incremental peak-season sales
  • Built organic ranking on key products to generate sales without paid support
THE RESULTS

What changed

+364.4%sales growth — $94,995 → $441,161 in the first 12 months
+$103,850gross profit growth ($28,498 → $132,348)
+41.5%further sales growth in the following six months vs the same period prior

Even in the highly seasonal flag market, the restructured strategy delivered sustained growth, more than doubled net profit year-over-year, and secured a significantly larger market share — with a cost-reduction plan now converting that share into higher profitability.

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