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BODY REVOLUTION · FITNESS EQUIPMENT

£239,000 in incremental sales for Body Revolution in just 3 months.

Body Revolution was already a category leader, ranking top three for most major keywords. But like many established brands, their growth was plateauing because their advertising mix wasn't maximised. Their objective wasn't ACOS efficiency. It was market share expansion.

£0Sales · first 3 months
+£0Incremental revenue (+56%)
£35k → £54kWeekly sales jump in week one
THE SITUATION

How we unlocked incremental demand for a market leader

Discover how brand ad expansion, keyword restructuring, and targeting precision delivered scalable sales growth.

WHAT WE IDENTIFIED BEFORE OPTIMISING:

✕

No Sponsored Brand or Display usage: major missed visibility

✕

Keyword inefficiencies draining budget

✕

Weak product targeting structure

When you lead the category, the play isn't to lower ACOS. It's to ensure ads generate genuinely new sales, not recycled branded ones.

THE STRATEGY

The objective: Increase reach, isolate performance drivers, and scale new customer acquisition.

1

Introduce Sponsored Brand & Display

  • Within week one, this single change increased weekly sales from £35,000 to £54,000 (+50%)
2

Restructure Targeting for Clarity

  • Split branded vs generic vs competitor keywords
  • Identified which sales were truly incremental
3

Fix Wasted Spend & Increase Control

  • Built new campaign sets
  • Enhanced product targeting
  • Optimised ACOS per SKU level
THE RESULTS

What changed

£664,547sales in the first 3 months
+£239,007incremental revenue (+56%)
£35k → £54kweekly sales within week one of Sponsored Brand launch

Body Revolution now has a visibility engine, incremental demand strategy, and targeting structure that unlocks volume beyond existing brand search.

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