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BODY REVOLUTION · FITNESS EQUIPMENT

£239,000 in incremental sales for Body Revolution in just 3 months.

Body Revolution was already a category leader, ranking top three for most major keywords. But like many established brands, their growth was plateauing because their advertising mix wasn't maximised. Their objective wasn't ACOS efficiency — it was market share expansion.

£0Sales · first 3 months
+£0Incremental revenue (+56%)
£35k → £54kWeekly sales jump in week one
THE SITUATION

How we unlocked incremental demand for a market leader

Discover how brand ad expansion, keyword restructuring, and targeting precision delivered scalable sales growth.

WHAT WE IDENTIFIED BEFORE OPTIMISING:

✕

No Sponsored Brand or Display usage — major missed visibility

✕

Keyword inefficiencies draining budget

✕

Weak product targeting structure

When you lead the category, the play isn't to lower ACOS — it's to ensure ads generate genuinely new sales, not recycled branded ones.

THE STRATEGY

The objective: Increase reach, isolate performance drivers, and scale new customer acquisition.

1

Introduce Sponsored Brand & Display

  • Within week one, this single change increased weekly sales from £35,000 to £54,000 (+50%)
2

Restructure Targeting for Clarity

  • Split branded vs generic vs competitor keywords
  • Identified which sales were truly incremental
3

Fix Wasted Spend & Increase Control

  • Built new campaign sets
  • Enhanced product targeting
  • Optimised ACOS per SKU level
THE RESULTS

What changed

£664,547sales in the first 3 months
+£239,007incremental revenue (+56%)
£35k → £54kweekly sales within week one of Sponsored Brand launch

Body Revolution now has a visibility engine, incremental demand strategy, and targeting structure that unlocks volume beyond existing brand search.

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