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CASABEL · AMAZON FRANCE

+190% sales YoY, from €745k to €2.16M in the same five months.

CASABEL competes on Amazon France, where they set out to grow aggressively. The numbers tell the story: the same January–May window went from €744,700 in 2025 to €2,158,000 in 2026, nearly tripling.

+0%Sales growth YoY (Jan–May)
€0MSales Jan–May 2026 (from €745k)
ControlledTACOS held in range while near-tripling
THE SITUATION

Aggressive growth, deliberately funded

Discover how a deliberate investment strategy near-tripled sales year-over-year on Amazon France.

THE STARTING POSITION:

✕

Solid base, but well below the brand’s potential in the French market

✕

Growth ambitions that required leaning into ad investment, not trimming it

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A need to keep efficiency within bounds while spend scaled hard

Tripling a business is a funding decision before it's an optimisation decision: TACOS was allowed to rise within a controlled range because every point bought disproportionate growth.

THE STRATEGY

The objective: Maximise growth on Amazon France while keeping efficiency inside agreed bounds.

1

Onboarding & Plan

  • Goals-first onboarding established the growth mandate and the TACOS ceiling
  • Dashboard and plan in place; optimising within 24 hours
2

Restructure For Precision

  • Refined keyword groups and buckets on exact match targets
  • Spend directed accurately so that scaled budgets bought real growth, not waste
3

Scale Into The Demand

  • Expanded budgets and campaign coverage month over month
  • Sustained the trajectory: every month of 2026 ahead of its 2025 counterpart
THE RESULTS

What changed

+190%sales YoY: €744,700 → €2,158,000 (Jan–May)
~3×the size of the business in twelve months
On targetefficiency held inside the agreed range throughout

CASABEL is now nearly three times the business it was a year ago: proof that with precise structure underneath, aggressive investment converts to growth instead of waste.

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