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DESIGN A STONE · HOME & GARDEN

+185% sales in five months by moving faster than the competition.

Design A Stone builds custom stones for outdoor decor like address stones. They came to us in March 2022 with an ever-growing business but inefficient advertising: promising revenue increases, but still not clearing the $10,000/month benchmark.

$0Sales in 5 months (projected: $45,500)
+0%Above projected sales
43.7% → 32.3%Total ACOS improvement
THE SITUATION

How we exploited an undefended market

Discover how aggressive advertising into an under-contested niche delivered $84,380 above projected sales in five months, at a lower ACOS.

WHAT WE IDENTIFIED IN THE AUDIT:

✕

Revenue growing, but stuck below the $10,000/month benchmark

✕

A real lack of competition in the niche, particularly on the advertising side

✕

No structure to capture the open market before competitors noticed it

When a niche is undefended, the right move is aggressive advertising to take the ground before anyone else catches on: speed is the strategy.

THE STRATEGY

The objective: Accelerate the growth trajectory and lock in market position before competitors arrived.

1

Correct Structure & Gather Data

  • Rebuilt campaign structure in month one
  • Ran constant testing to filter for optimal keywords
  • Accepted short-term volatility to build the foundation for continual growth
2

Drive Traffic & Organic Position

  • Pushed maximum traffic to proven keywords
  • Positioned products for keywords likely to rank organically: PPC sales signalling relevance to Amazon for better placements
3

Defend The Territory

  • As competitors began running ads, deployed defensive branded campaigns
  • Held all top placements through sustained performance
THE RESULTS

What changed

$129,880sales over 5 months vs $45,500 projected (+185.4%)
+$84,380revenue above the no-management projection
−26%total ACOS improvement (43.65% → 32.28%)

Design A Stone went from a sub-$10k/month account to a dominant position in their niche. Growth and efficiency improving at the same time.

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