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GOLFBESTBUY · GOLF EQUIPMENT

+14% sales on 29% less ad spend.

GolfBestBuy is a multi-million dollar golf equipment account. Over the comparable January–May windows, total sales grew 14% year-over-year — while ad spend fell from $749,000 to $531,000. More sales, substantially less money buying them.

+0%Sales growth YoY (Jan–May)
−0%Ad spend reduction over the same period
18.4% → 11.5%TACOS improvement
THE SITUATION

Efficiency as a growth strategy

Discover how restructured targeting grew a multi-million dollar account while cutting nearly a third of its ad spend.

THE STARTING POSITION:

✕

Heavy spend ramp had bought growth, but at 18.4% TACOS — too expensive to sustain

✕

ACOS at 22.8% across a high-volume account: every point worth tens of thousands

✕

The classic trap: spend addiction, where revenue depends on budget rather than structure

An account that only grows when spend grows doesn't have a growth engine — it has a subsidy. The fix is structural: make every dollar work harder, then let organic momentum carry the difference.

THE STRATEGY

The objective: Break the spend dependency: hold or grow sales while bringing costs down sharply.

1

Initial Optimisation

  • Cut the bleeders — spend going to terms that never converted
  • Banked immediate efficiency without touching the revenue drivers
2

Restructure For Control

  • Refined keyword groups and buckets on exact match targets
  • Redirected the remaining budget exclusively to proven converters
3

Let Organic Carry The Scale

  • Stronger conversion signals lifted organic position
  • Sales grew while paid dependency shrank: the spend cut became permanent
THE RESULTS

What changed

+14%sales YoY — $4.06M → $4.61M (Jan–May)
−29%ad spend — $749k → $531k over the same window
18.4% → 11.5%TACOS, with ACOS down from 22.8% to 14.9%

GolfBestBuy now buys more revenue with two-thirds of the budget — margin recovered directly to the bottom line, with the structure to scale spend again on its own terms.

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