← BACK TO RESULTS
HARLEM BLING · JEWELLERY

+120% total sales in four months without breaking a sub-10% TACOS.

Harlem Bling came to us already successful — consistent five-figure revenues and a total ACOS under 10%. They'd reached the point where scaling further meant outsourcing the advertising and focusing internal resources on new products and new markets.

+0%Total sales · 4 months
+0%Advertising sales growth
<10%TACOS maintained throughout
THE SITUATION

How we scaled a healthy account without breaking it

Discover how a careful takeover and an advanced campaign structure grew advertising sales 361% while keeping TACOS under the 10% target.

THE BRIEF WE WERE GIVEN:

✕

Take over the account as smoothly as possible — zero interruption to sales

✕

Optimise for sales growth wherever possible

✕

Keep TACOS under 10% to protect profitability

Taking over a healthy account is its own discipline: replace the existing structure gradually, or volatility destroys the very performance you were hired to protect.

THE STRATEGY

The objective: Maintain sub-10% TACOS, retain profits, and grow revenue wherever possible.

1

Careful Takeover

  • Slowly replaced existing campaigns with our optimised structure
  • Avoided the volatility of implementing a brand-new structure from day one
2

Fill The Targeting Gaps

  • Added keyword and product targets across gaps in coverage
  • Fully utilised every available placement
3

Optimal Keyword Separation

  • New structure stopped over- and under-spending on individual keywords
  • Gained true insight into how each campaign was really performing
THE RESULTS

What changed

+361%advertising sales — $62,526 projected → $288,084 achieved
+120%total sales — $323,466 → $710,007 over four months
+60%organic sales growth alongside the ad scaling

Four months in: advertising sales up 361%, organic sales up 60%, and TACOS still under the 10% target — proof that aggressive scaling and efficiency aren’t mutually exclusive with the right structure.

Want results like these?

Start with your free Amazon Profit Plan — find out exactly where your ad spend is leaking.

Get Your Free Amazon Profit Plan →