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HAYABUSA FIGHT · COMBAT SPORTS · US + EU

+52% sales YoY at $2M+ a month — with ACOS cut from 26% to 19%.

Hayabusa is one of the world's leading combat sports equipment brands, operating at serious scale across US seller, vendor, and EU marketplaces. The challenge at this size isn't growth or efficiency — it's both at once, across a large catalogue, without destabilising a business doing seven figures a month.

+0%Sales growth YoY (Jan–May)
26% → 19%ACOS improvement YoY
$0MBest month — May 2026 (+122% vs May 2025)
THE SITUATION

Scale and efficiency at the same time

Discover how restructured keyword targeting took a seven-figure-per-month account from $6.9M to $10.5M (Jan–May YoY) while cutting ACOS by over a quarter.

THE CHALLENGE AT THIS SCALE:

✕

Strong sales, but ACOS running at 26% — efficiency lagging the growth

✕

A large catalogue where spend precision compounds: small inefficiencies cost five figures monthly

✕

Growth targets that ruled out the easy option of simply cutting spend to fix ACOS

At seven figures a month, you can't buy efficiency by shrinking. The only path is structural: redirect every dollar to the search terms that actually convert.

THE STRATEGY

The objective: Grow aggressively while driving ACOS down — not one or the other.

1

Onboarding & Takeover

  • Goals-first onboarding: growth targets, margin thresholds, marketplace priorities
  • Custom dashboard built; team optimising within 24 hours
2

Initial Optimisation

  • Cut obvious waste and bleeding bids across the catalogue
  • Stabilised efficiency while the deeper restructure was prepared
3

Restructure For Control

  • Rebuilt campaigns into refined keyword groups and buckets on exact match targets
  • Directed spend with precision across the catalogue — the source of the ACOS gains
4

Scale What Works

  • Expanded Sponsored Brands and Display into proven winners
  • Scaled into $2M+ months at improving efficiency
THE RESULTS

What changed

+52%sales YoY — $6.9M → $10.5M (Jan–May)
26% → 19%ACOS across the same period
+122%May 2026 vs May 2025 — at a lower TACOS

Hayabusa now runs consistent $2M+ months with efficiency still improving — the account every large brand wants: scale and ACOS moving in opposite directions.

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