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ORANGE MUD · ENDURANCE & OUTDOOR GEAR

We drove a 366% sales increase for Orange Mud in just 3 months.

A leading endurance gear brand with a loyal community but an Amazon channel that wasn't performing.

+0%Sales increase · 3 months
50% → 34.9%ACOS improvement
0%TACOS held steady while scaling
THE SITUATION

How we turned efficiency into growth

Discover how campaign restructuring, keyword precision, and long-term ranking playbooks delivered breakthrough growth.

WHAT WE IDENTIFIED BEFORE OPTIMISING:

✕

ACOS too high at 50.4% → profit erosion

✕

Loose, inefficient campaign setup causing wasted spend

✕

No budget freedom for Sponsored Brand or Display

Until spend became efficient, growth wasn't scalable — ACOS had to be fixed first.

THE STRATEGY

The objective: Reduce waste, reinvest freed budget, and build for long-term ranking.

1

Rebuild Campaign Structure

  • Extracted historical performance data
  • Isolated strong vs weak search terms
  • Shifted budget toward exact-match high intent keywords
2

Free Budget → Expand Visibility

  • Reduced wasted spend
  • Reallocated budget into Sponsored Brand and Sponsored Display units
  • Increased reach and incremental sales touchpoints
3

Shift Toward Long-Term Competitiveness

  • Optimised listings, SEO, and organic ranking signals
  • Competed with top sellers through sustained performance
  • Built month-over-month sales momentum
THE RESULTS

What changed

+104.7%total annual sales growth YoY → $439,879
50% → 34.9%ACOS improvement (−15.1 points)
22.9%TACOS held steady, proving systemic efficiency

Orange Mud now enjoys higher reach, competitive positioning, and controlled scalability — all driven by structural campaign improvement.

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