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P&R PUBLISHING · BOOKS · VENDOR CENTRAL

+$550,719 revenue YoY — and we proved it was the ads.

P&R Publishing had barely tested ads before working with us. In book publishing there's a persistent belief that advertising doesn't move sales — people buy on recommendations and search for specific titles. With 2,000+ SKUs on Vendor Central, we set out to prove otherwise.

+$0Revenue increase YoY
+0%YoY sales growth
+$0Profit increase over the year
THE SITUATION

How we proved ads work in a category that doesn’t believe in them

Discover how SKU prioritisation, sustained optimisation — and a deliberate ads-pause experiment — turned a 2,000-SKU publisher into a 28% YoY growth story.

THE STARTING POSITION:

✕

2,000+ SKUs — far too many to advertise effectively at once

✕

Almost no advertising history to build on

✕

Category-wide scepticism that ads move book sales at all

The client wanted proof, so we ran the experiment: pause all ads for four months. YoY growth collapsed from ~40% to under 10%. The ads were the growth.

THE STRATEGY

The objective: Build an ad engine across a huge catalogue — and prove its incremental value.

1

Prioritise The Catalogue

  • Filtered 2,000+ SKUs by best sellers, matched by category
  • Focused attention and budget on the most effective products first
2

Optimise Costs Through The Year

  • Brought ACOS down steadily across the year
  • Drove 28% YoY revenue growth with profit up over $130,000
3

The Ads-Pause Test

  • Paused all advertising from September through Q4
  • YoY growth fell from ~40% to under 10% — definitive proof of ad-driven growth
THE RESULTS

What changed

+$550,719sales YoY ($1.94M → $2.49M, +28.4%)
$468,827ad-driven sales from a standing start
~40% → <10%YoY growth during the ads-pause test — the proof

Larger purchase orders from Amazon, six figures of additional profit, and a controlled experiment proving the ads drove it. Few case studies come with their own control group; this one does.

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