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PROMIXX · ELECTRIC SHAKERS

We helped Promixx become the #1 category ranking and drove +90% sales.

Promixx is Europe's leading electric shaker bottle brand. They had been scaling consistently using an automated ad platform — effective for basic optimisation, but misaligned with their aggressive growth ambitions.

$0Sales generated · 6 months
0%Total ACOS
$0Estimated profit
THE SITUATION

How we made Promixx category dominant

Discover how restructuring, creative expansion and intelligent launch strategy helped Promixx reach #1 in the UK market.

WHAT WE IDENTIFIED BEFORE OPTIMISING:

✕

25% wasted spend that wasn't driving sales

✕

Poor segmentation — brand vs competitor vs generic terms mixed together

✕

Underdeveloped keyword targeting (40% mix vs typical 80/20)

To grow a brand everyone already knows, you must stop recycling existing demand and start converting new audiences.

THE STRATEGY

The objective: Reduce waste, grow visibility, and launch strategically.

1

Restructure Campaigns for Growth

  • Isolated branded, competitor, and generic terms
  • Prevented ad spend from cannibalising organic branded volume
  • Redirected budget towards new customer acquisition
2

Build Keyword Targeting for Search Visibility

  • Identified ranking opportunities
  • Built campaigns for high-volume, growth-driving keywords
3

Expand Reach with Sponsored Brand & Display

  • Introduced ads designed for awareness, discovery and top-of-funnel traffic
  • Tested creative formats to find competitive winners
THE RESULTS

What changed

$3,909,166sales generated in six months
10.8%total ACOS
$828,743estimated profit

Promixx now sits as a category leader, with strong efficiency, scalable infrastructure, and a proven launch engine powering continued growth.

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