Protein Co is a Canadian supplement brand selling protein powder and gym-focused performance products. Their ambition was clear from day one — scale aggressively and become one of Amazon's dominant players in their category.
Discover how correcting ad foundations, restructuring campaigns, and targeting high-LTV customers helped Protein Co win in one of the most competitive markets online.
WHAT WE IDENTIFIED BEFORE OPTIMISING:
Inefficient spend structure — too much wasted budget
Weak exact match & product targeting
Misaligned campaign structuring — not optimised for high-LTV behaviour
Supplements require a dual-stream targeting approach — new-to-brand buyers vs. repeat customers — and Protein Co wasn't separating them. That meant lost retention value and suppressed long-term profit.
Protein Co now has scalable infrastructure, category positioning, momentum and a strategic path into new territories.
Start with your free Amazon Profit Plan — find out exactly where your ad spend is leaking.
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