Protein Co is a Canadian supplement brand selling protein powder and gym-focused performance products. Their ambition was clear from day one. Scale aggressively and become one of Amazon's dominant players in their category.
Discover how correcting ad foundations, restructuring campaigns, and targeting high-LTV customers helped Protein Co win in one of the most competitive markets online.
WHAT WE IDENTIFIED BEFORE OPTIMISING:
Inefficient spend structure, too much wasted budget
Weak exact match & product targeting
Misaligned campaign structuring, not optimised for high-LTV behaviour
Supplements require a dual-stream targeting approach (new-to-brand buyers vs. repeat customers), and Protein Co wasn't separating them. That meant lost retention value and suppressed long-term profit.
Protein Co now has scalable infrastructure, category positioning, momentum and a strategic path into new territories.
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