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SAFE KIDZ · CHILDREN'S OUTDOOR TOYS

Safe Kidz: $207,492 in revenue in 3.5 months with a 14.2% ACOS.

High-ticket seasonal products with limited selling windows — every day mattered and every dollar of ad spend had to count.

$0Revenue · 3.5 months
0%ACOS on high-ticket products
+0%YoY growth in sales performance
THE SITUATION

How we engineered a seasonal growth machine

Discover how strategic funnel-based advertising, aggressive remarketing, and precise seasonal timing helped generate $207,492 in sales while achieving a 14.2% ACOS.

WHAT WE IDENTIFIED BEFORE OPTIMISING:

✕

High average order value required repeated customer engagement before purchase

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Lower conversion rates compared to lower-priced competitors

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Seasonality meant limited opportunity windows where every day impacted total revenue potential

Existing campaigns lacked structured keyword funnelling and strategic scaling.

THE STRATEGY

The objective: Improve visibility and conversion for high-ticket seasonal products while maintaining profitable advertising efficiency.

1

Full-Funnel Advertising Strategy

  • Build a combination of Sponsored Products, Brands, and Display campaigns
  • Focus on visibility across high-intent placements
  • Implement aggressive remarketing to repeatedly engage potential buyers throughout longer decision cycles
2

Seasonal Momentum Strategy

  • Scale aggressively ahead of peak season to build ranking and organic visibility
  • Capture early demand to secure stronger organic placements
  • Reduce TACOS during peak season by leveraging accumulated momentum
3

Controlled Campaign Optimisation

  • Funnel keywords into high-performing exact match campaigns
  • Apply strategic bid adjustments and continuous testing
  • Optimise campaign structure to prioritise profitable growth
THE RESULTS

What changed

$207,492generated in just 3.5 months
14.2%ACOS achieved on high-ticket products
+75%YoY growth in sales performance

Safe Kidz now operates with a scalable advertising framework designed for seasonal growth and sustained profitability.

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