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STATIONARY ISLAND · STATIONERY

+£178,840 in sales and profit up 78% in two months.

Stationary Island was already running moderately successful ads but wanted to increase sales while holding or lowering ACOS. Our audit found massive keyword targeting inefficiencies costing thousands per month.

+£0Sales above projection · 2 months
£108k → £192kProfit improvement
£0Total sales achieved
THE SITUATION

How we fixed the structure and unlocked the full funnel

Discover how fixing keyword inefficiencies and adding the missing ad types added £178,840 in sales and £84,000 in profit in two months.

WHAT WE IDENTIFIED IN THE AUDIT:

✕

Massive keyword targeting inefficiencies costing thousands per month

✕

Overbidding on poorly-performing keywords, underbidding on high converters

✕

No Sponsored Brand or Display — ad types that can drive up to 50% of advertising sales

The existing structure was systematically spending money in the wrong places: too much on losers, too little on winners, and nothing at all on half the available funnel.

THE STRATEGY

The objective: Increase sales while maintaining or lowering ACOS.

1

Fix The Keyword Inefficiencies

  • New structure centred on exact match and ASIN targeting to focus spend on proven performers
  • Built branded campaigns to stop wasting spend on sales the brand would win anyway
2

Add The Missing Ad Types

  • Built Sponsored Brand and Display campaigns from accumulated Sponsored Products data
  • Created targeted segments specifically for new-to-brand exposure
3

Optimise At Granular Level

  • Split campaigns into smaller product groups for granular control
  • Daily bid optimisation to bring ACOS down while sales grew
THE RESULTS

What changed

+£178,840total sales vs projection (£550,209 → £729,049)
+£84,251profit improvement (£108,238 → £192,489)
2 monthsto deliver the full turnaround

Branded protection plus a full-funnel structure grew organic sales massively while the ads scaled — exactly the combination the original setup was leaving on the table.

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